Linkedin Ad Specs – Marketing Solutions

LinkedIn is a professional social networking platform that was founded in 2003 and launched in 2005. It’s primarily used for professional networking, job searching, and career development.
LinkedIn has become a valuable tool for professionals across various industries for networking, career advancement, and business development. It’s a platform where users can establish their professional brand, connect with others in their field, and access opportunities for growth and development.

LinkedIn has become a valuable tool for professionals across various industries for networking, career advancement, and business development. It's a platform where users can establish their professional brand, connect with others in their field, and access opportunities for growth and development.

 

 

LinkedIn offers various ad formats to help businesses reach their target audience effectively.

Here are some common ad formats on LinkedIn along with their specifications:

 

 

  • Sponsored Content:
    • Image Ads: Recommended image size is 1200 x 627 pixels, with a maximum file size of 5 MB. Supported file formats include PNG, JPEG, and GIF.
    • Video Ads: Recommended video file size is between 75 KB and 200 MB. Supported video formats include MP4.
    • Carousel Ads: Each image in the carousel should be 1080 x 1080 pixels, with a maximum of 10 cards allowed. The file size limit is 10 MB per image.

 

  • Sponsored Messaging:
    • Message Ads: Message Ads allow you to send personalized messages directly to your target audience. The character limit for the message body is 500 characters.

 

  • Text Ads:
    • Headline: Up to 25 characters.
    • Description: Up to 75 characters.
    • Image: Image size should be 100 x 100 pixels, with a file size limit of 2 MB. Supported file formats include PNG, JPEG, and GIF.

 

  • Dynamic Ads:
    • Follower Ads: Thumbnail image size is 100 x 100 pixels, with a maximum file size of 2 MB. Headline can be up to 38 characters, and description up to 95 characters.
    • Spotlight Ads: Image size is 100 x 100 pixels, with a maximum file size of 2 MB. Headline can be up to 38 characters, and description up to 70 characters.
    • Content Ads: Thumbnail image size is 100 x 100 pixels, with a maximum file size of 2 MB. Headline can be up to 38 characters, and description up to 50 characters.

 

  • LinkedIn Video Ads:
    • Video File: Supported video formats include MP4. The recommended video size is between 1920 x 1080 pixels and 3840 x 2160 pixels. The video length should be between 3 seconds and 30 minutes, with a maximum file size of 200 MB.

 

  • LinkedIn Lead Gen Forms:
    • Image: 300 x 250 pixels, with a maximum file size of 2 MB. Supported file formats include PNG, JPEG, and GIF.
    • Introductory Text: Up to 150 characters.
    • Context Card Headline: Up to 45 characters.
    • Context Card Description: Up to 150 characters.

 

What Is LinkedIn Sales Navigator ?

 

These are general specifications for LinkedIn ad formats, and it’s always a good practice to check LinkedIn’s ad guidelines and specifications for the most up-to-date information before creating your ads.

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